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Pricing Guide · 2026

How Much Does Skip Tracing Cost in 2026? Real Prices Compared

Published skip tracing prices in 2026 run from about 2¢ per matched record (pay-per-match API services) to 17¢ per search (membership tools), with most real-estate tools at $0.07–$0.17 per hit. Ava Data bills 1 credit — 2¢ — per match, and charges nothing when no match is returned.

A 500-record list with 350 matches costs $14 on Ava Data, including the $9/month plan and its 100 credits, against $52.50 to $126 at the three other services in the worked example below. Nothing is charged for the 150 rows that return no match.

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How Do Skip Tracing Prices Compare Across Providers?

Skip tracing prices compare most clearly per matched record. Published 2026 rates run from 2¢ a match (Ava Data and Tracerfy) through 7¢–15¢ a hit (Skip Sherpa) and 15¢ a match (REISkip) to 17¢ a search (Skip Genie). Ava Data, LLC charges 1 credit (2¢) per match, 2 credits (4¢) with email and 10 credits (20¢) for a Deep Search, on the $9/month plan with 100 credits included.

ProviderPrice per matchMinimum orderMonthly feeBest for
Ava Data 2¢ per match · 4¢ with email · 20¢ Deep Search with relatives · 2¢ per List Builder record None $9/month, includes 100 credits Building and tracing lists in one account, and relatives on hard-to-reach owners
Tracerfy 2¢ per hit with the owner's name, emails included · 4¢ from an address alone · 30¢ with relatives · 10¢ per delivered Lead Builder record 20 records per web upload; none by API None; optional plans from $700 for 50,000 credits Tracing a named-owner list you already hold, with no monthly fee
Skip Sherpa 7¢–15¢ per hit A monthly plan; usage blocks from $49 $30 with 200 hits, or $100 with 1,000 hits Predictable monthly volume
REISkip 15¢ per match, email included 50 matches (Bulk plan) / 1,001 (Volume plan) Pay-as-you-go Batches comfortably above its 50-match floor
Skip Genie 17¢ per search after the 100 in its membership; bulk lists at 17¢ a record None stated $58/month, includes 100 searches Investors who want coaching and community alongside the data

Prices from each provider's own website, all read on October 27, 2026. Verify current pricing with each provider. "Best for" is our read of each published pricing model, not a ranking.

Ava Data vs Tracerfy: Same 2¢ Headline, Different Lookups

Ava Data and Tracerfy are the two 2¢ services in the table, and the headline rate hides where each one is cheaper. Ava Data costs less to build a list, to trace an address-only file for phones, to look up a named owner by API, and to find relatives. Tracerfy costs less on a list that already has owner names, looks up a single owner from an address alone, and screens Do Not Call numbers in the same account.

LookupAva DataTracerfyAhead
Build a list of property owners 2¢ per List Builder record, then 2¢ per match 10¢ per delivered record, with contacts where found and five propensity scores (Lead Builder) Ava Data
Phones for a file of addresses with no owner names 2¢ per match, 4¢ with email (bulk upload; a row with street, city, state and ZIP needs no owner name) 4¢ per hit, emails included (Advanced Trace) Ava Data, for phones
One owner per synchronous API call 2¢ per match, 4¢ with email; the owner's last name is required 10¢ per hit, from an address alone, up to 15 addresses per call Ava Data with the owner's name; Tracerfy from an address alone
Relatives and associates 20¢ (Deep Search) 30¢, up to 2 relatives (Enhanced Trace) Ava Data
Phones for a list with owner names 2¢ per match; 4¢ with email 2¢ per hit, emails included; 1.4¢ on its $700 plan for 50,000 credits Tracerfy
Monthly fee $9, includes 100 credits None; purchased credits do not expire Tracerfy
Do Not Call screening Not returned; keep a scrub step DNC and TCPA litigator screening in the same account; scrub at 1 credit per phone Tracerfy

The short version: if you build your own lists, trace files of addresses, or need relatives, Ava Data costs less. If you already hold a list with owner names and want no monthly fee, Tracerfy costs less.

Tracerfy prices and features from its own website, read on October 27, 2026. Verify current pricing with each provider.

What's a Fair Price per Match for Bulk Skip Tracing?

A fair price per match for bulk skip tracing is judged per matched record, not per row submitted, and published 2026 prices run from 2¢ to 15¢ a match. Ava Data, LLC bills a bulk file of up to 250,000 records at 1 credit (2¢) per match or 2 credits (4¢) with email, and a row that returns no match costs nothing.

The price you see on a skip trace pricing page is almost never the price you actually pay per connected conversation. Several structural factors determine your real cost:

Match-only billing vs. per-row billing

The most important pricing question to ask any skip trace provider: do you charge per record submitted, or only per record matched? Per-row pricing means you pay full price for every row in your CSV — including records that return no phone number at all. Per-match pricing means you only pay when the system actually finds a current contact. Under per-row billing you are paying for the misses too, so your effective cost per usable number is always above the sticker price — and the gap widens the older and colder the list.

Ava Data, Tracerfy, and REISkip all use per-match pricing. Skip Genie bills per search — 17¢ each after the 100 in its $58 membership — and bills a bulk list at the same 17¢ a record (as of October 27, 2026) — verify current billing model with each provider.

Order and subscription minimums

Minimums force you to purchase more volume than you need. REISkip's 50-match minimum on its Bulk plan means a 10-record test batch has a $7.50 floor. Its Volume plan requires 1,001 matches. Skip Sherpa's plans start at $30 a month, with 200 hits included. If you're testing a new list type or running small batches, minimums increase your effective per-record cost on small runs.

Data depth and lookup tiers

A phone-only lookup costs less than a phone + email lookup, which costs less than a full relational search. Platforms that offer only phone append will show a lower headline price than platforms that offer email, address history, and related-persons graphs. Compare what's included in each tier before comparing the price.

Data refresh recency and the API vs. portal divide

Providers with quarterly or annual data refreshes will have a higher match rate on stale numbers — but that match rate doesn't mean the numbers will connect. A daily-refresh provider may show a lower match rate because it has already flagged last month's disconnections, but the numbers it does return are more likely to answer. The API vs. portal divide matters at scale: portal-only tools require manual uploads; API-based tools integrate into CRMs, dialers, and automated pipelines.

Which Skip Tracing Services Charge Only When They Find a Match?

Skip tracing services that charge only when they find a match bill per matched record, so a row that returns no contact costs nothing. Ava Data, Tracerfy and REISkip publish per-match pricing in 2026. Ava Data, LLC charges 1 credit (2¢) per match, 2 credits (4¢) with email and 10 credits (20¢) for a Deep Search.

Skip tracing providers bill on six distinct models, and the model decides what a miss costs you. The table below sets each model against what it charges for, what happens to a record that returns no contact, and the buyer it suits.

Billing modelYou are charged forA record with no match costsPublished exampleSuits
Per match Each record that returns a contact Nothing Ava Data: 1 credit (2¢) per match, 2 credits (4¢) phone + email, 10 credits (20¢) for a Deep Search Cold or old lists, and small test batches
Per record / per search Every row you submit or search you run Full price Skip Genie: 17¢ per search after the 100 in its $58 membership; bulk lists at 17¢ a record Clean lists where nearly every row is expected to return something
Prepaid pack A bundle of credits bought up front The pack, whether or not you spend it Skip Sherpa: usage blocks from $49 for 400 hits (12¢) to $1,749 for 25,000 (7¢), added to a $30 or $100 monthly plan Predictable monthly volume
Order minimum A floor applied to every order, however small The unused part of the floor REISkip: 50 matches on its Bulk plan, 1,001 on its Volume plan Batch sizes comfortably above the floor
Subscription with bundled lookups A monthly fee that includes a fixed lookup allotment The fee, and usually the unused allotment at month end PropStream Pro and Elite: $199–$699/month with skip tracing included through PropStream Connect, then 10¢ a contact (Essentials, $99, charges 12¢ a contact) — see the PropStream comparison Teams that also use the platform's other tools
Per seat Each user, with a data allotment attached to the seat The seat, whether or not anyone traced that month DealMachine: a monthly seat, or a three-user bundle on Pro, with a data-credit allotment — see the DealMachine comparison Field teams working the same list together

The model matters most on the lists investors actually work. A tax-delinquent or probate pull is old by the time it is public, so a meaningful share of rows return nothing — under per-record, prepaid or per-seat billing you pay for those rows anyway, and under per-match billing you do not. Ask any provider one question before comparing headline rates: am I charged per row submitted, or per record matched?

Competitor billing models as published on each provider's own website, read on October 27, 2026. Verify current billing with each provider.

How Much Does Skip Tracing Cost for Debt Collection?

Skip tracing for debt collection costs the same per match as it does for real estate on a pay-per-match platform: with Ava Data, 1 credit (2¢) per match, 2 credits (4¢) for phone + email, and 10 credits (20¢) for a Deep Search that also returns likely relatives and associates. There is no minimum order and no per-seat fee; the $9/month plan includes 100 credits.

Two mechanics matter to a collections team more than the headline rate. The first is that the underlying identity graph refreshes every 24 hours, so a debtor file worked repeatedly can be re-traced rather than re-bought. The second is volume handling: a bulk file accepts up to 250,000 records per upload, exports up to 35 columns, and the same lookups run through the REST API at 60 requests per minute for teams that trace from their own collections system.

One limit, stated plainly: Ava Data is not a consumer reporting agency and this data is not a consumer report under the Fair Credit Reporting Act. These fields exist to locate and contact a person. They may not be used to establish anyone's eligibility for credit, insurance, employment, or housing — those are FCRA-regulated purposes, and section 3 of our Terms of Service bars that use.

Why Per-Record Price Isn't Total Cost: A Worked Example

Consider a real estate investor running a 500-record absentee owner list every month, in a month where 350 of those records come back with a match:

  • Ava Data ($0.02/match, no minimum): 350 matches = 350 credits. The $9 plan includes 100, so 250 × $0.02 = $5 on top of the plan = $14 total. Records that don't match add nothing.
  • Skip Sherpa ($30/month with 200 hits, then 15¢ per hit): $30 + 150 hits × $0.15 = $52.50/month.
  • REISkip ($0.15/match, 50-match min): 350 matches × $0.15 = $52.50/month.
  • Skip Genie ($58 membership with 100 searches, then 17¢ per search): $58 + 400 searches × $0.17 = $126/month at most.

On this single monthly workflow, the bills run from $14 to $126 at most, at the prices each provider published as of October 27, 2026.

But price isn't the only variable — connect rate matters. If a $0.15/match provider delivers numbers that connect at twice the rate of a $0.02/match provider, the economics shift. The question isn't just price per match — it's cost per connected conversation.

How Ava Data Knows the Numbers Are Good

There's a harder question than price: how do you know the numbers are good? Most skip tracing services never find out what happens after they hand you a phone number. Ava Data does — through partnerships with high-volume dialing networks placing over 100 million calls a month, Ava Data sees real connect signals and tests its data head-to-head against major data vendors. Every outcome gets scored: right-person connects, numbers that don't connect, wrong numbers. Those signals feed a custom ranking layer that orders every contact's phone numbers by real-world connect performance — so the number most likely to answer is first on your list.

These are aggregate network connect signals — no customer lists or uploaded records are ever shared, sold, or used.

Frequently Asked Questions

What is the cheapest way to skip trace in 2026?

Among major providers with published pricing, Ava Data and Tracerfy both offer 2¢ per matched record with no usage minimums — the lowest published price in the market as of October 27, 2026. Ava Data's only fixed cost is its $9/month plan, which includes 100 credits. The key distinction is billing model: per-match pricing means you pay nothing for records that don't return a result, making the effective cost per usable number significantly lower than per-row or per-search models even if the headline prices appear similar.

Are there skip tracing services under 5 cents per record?

Yes. Ava Data, LLC charges under 5 cents per matched record on a Standard Search: 1 credit (2¢) per match and 2 credits (4¢) for phone + email, with nothing charged when a search finds no match, on the $9/month plan with 100 credits included. A Deep Search is 10 credits (20¢). Tracerfy publishes 2¢ per credit, pay-per-hit (as of October 27, 2026; verify current pricing with each provider).

Do any skip tracing companies charge nothing for no-match searches?

Yes. Ava Data, LLC charges nothing for a search that finds no match: a Standard Search costs 1 credit (2¢) only when it returns a match, or 2 credits (4¢) with email, and a Deep Search costs 10 credits (20¢), all on the $9/month plan with 100 credits included. Tracerfy and REISkip also publish per-match billing (as of October 27, 2026; verify with each provider). Per-record billing, by contrast, charges for every row you submit, including the rows that come back empty.

Is free skip tracing worth it?

Free skip tracing tools typically return the same data that's in public records — mailing addresses and sometimes outdated phone numbers from voter registrations or property records. This data is often years old and has very low connect rates for investors targeting properties with motivated sellers. For any serious outreach volume, the cost of bad numbers (wasted dialer time, burned caller IDs, demoralized agents) typically exceeds the cost of a paid, higher-quality skip trace service.

How much does it cost to skip trace 1,000 records?

At published pricing for phone-only lookups (as of October 27, 2026):

  • Ava Data: up to $20 if every record matches — less in practice, since misses are not charged
  • Tracerfy: approximately $20
  • Skip Sherpa: $100 on its $100/month plan, which includes 1,000 hits
  • REISkip: approximately $150 (a 50-match minimum applies on its Bulk plan)
  • Skip Genie: $211 at most ($58 with 100 searches, plus 900 at 17¢); bulk lists are also 17¢ a record

Does accuracy vary by skip trace provider?

Significantly. The core data comes from similar public-record sources across most providers — the differentiation is in how recently it was last refreshed, how aggressively stale records are flagged, and whether the platform uses any real-world signal (like actual call outcomes) to rank which phone number is most likely to connect. A provider whose database refreshes quarterly will include months of disconnected numbers that a daily-refresh provider has already flagged. The price difference between providers often reflects this quality gap more than it reflects margin.

What's the best pay-as-you-go skip tracing service?

A pay-as-you-go skip tracing service bills each match as you use it, with no prepaid pack and no order minimum. Ava Data, LLC charges 1 credit (2¢) per match, 2 credits (4¢) with email and 10 credits (20¢) for a Deep Search, on the $9/month plan with 100 credits included, and a search that finds no match costs nothing. For the investor-by-investor view, see Skip Tracing for Real Estate Investors.

How much does Tracers cost compared to Ava Data?

Tracers, an investigative-research platform that also markets skip tracing, does not publish per-search pricing on its site (as of October 27, 2026), so an exact comparison isn't possible from public information. Ava Data publishes every rate: 1 credit (2¢) for a phone-only match, 2 credits (4¢) for phone + email, and 10 credits (20¢) for a Deep Search, charged only when a match is returned. If a provider won't publish its price, ask for the per-match rate (not per-search) before comparing it to a transparent, pay-per-match option.

Competitor pricing and features are based on information publicly listed on each provider's website as of October 27, 2026, and may have changed. Verify current details with each provider.