Homeowner Lists: Owner-Occupied Homes, Filtered by the House You Work On

What a homeowner list is — and why contractors pull it

A homeowner list is a list of owner-occupied properties: homes where the owner of record also lives at the property. In List Builder that is the Owner Occupied quick list (the owner-occupied flag), defined as properties where the owner lives in the home. Each record includes the property address and the owner of record, and the owner's mailing address where the county records it; phone numbers and email addresses are appended separately and charged only when one is found.

The owner-occupied filter matters to anyone selling work on a house. A tenant can't approve a new roof or a solar system on a rented house, and an absentee landlord decides on a different calculation from the family living under the roof. Removing rentals and investor-held homes before the first call keeps outreach on the people who can say yes.

What data does a homeowner list include?

Two layers. The property layer comes from public records: address, owner of record, mailing address, property type, year built, square feet, lot size, bedrooms and bathrooms, assessed value, years owned, loan and lien characteristics, and whether the property has a pool — wherever the county records them. The contact layer is appended on top: phone numbers, tagged mobile, landline or VoIP where the line type is known, and email addresses. Not every field is populated for every property, and not every owner returns a phone or an email, which is why the contact layer is billed per match rather than per row.

What a homeowner list does not include: Ava Data has no solar-installation flag, no roof-age or roofing-permit data, no storm or hail history, and no household-income field on List Builder records. Where a trade normally relies on one of those, the build section below says which filter stands in for it and what it misses.

Who uses a homeowner list

This page is written for roofers and solar installers, because both trades have a qualifying question the property record can answer before anyone spends money on outreach:

• Roofers — is the house old enough that the original roof is near the end of its life, and is it worth re-roofing? Year built, square feet and assessed value answer the first pass.
• Solar installers — does the household own the home, and is it the kind of house the system and the utility math suit? Owner occupancy, single-family property type, year built and assessed value answer the first pass.

The two are sequenced on the same house: a home with an aging roof is a roofing prospect first and a solar prospect after the new roof goes on.

How to build it in Ava Data's List Builder

In List Builder, choose the state and the cities, counties or ZIP codes you serve, turn on the Owner Occupied quick list, and set property type to single-family unless you also work on condos or small multifamily. Then add the filter that describes the house you work on:

Add Years Owned if you want settled owners rather than people who just moved in — or use the new homeowner list for the opposite. Preview the record count and credit cost, set a maximum record count, and pull; the list builds in the background.

Then append contact data. A List Builder pull is 1 credit (2¢) per record. Tracing for a phone is 1 credit per matched record. Phone and email are billed separately, 1 credit for each one found, so tracing for both costs at most 2 credits (4¢) a record; records with no match cost nothing. The worked number for a 5,000-home service area: $100 to pull the records, at most $100 more for phones, or at most $200 more for phones and emails — less for every record that returns nothing — on the $9/month plan, which includes 100 credits.

Homeowner lists vs buying solar or roofing leads

A purchased lead and a homeowner list are different products. A lead is a homeowner who raised a hand — filled in a form or asked for a quote. A homeowner list is the owner-occupied homes in your service area that fit your profile, none of whom has asked yet. A list is priced per record and turns into appointments only through outreach — door knocking, mail, calls or ads.

Ava Data sells the list, not the lead. It does not generate inbound requests, set appointments or sell exclusive leads. Where a contractor already buys leads, a homeowner list covers the streets between them: the houses around a finished job, and the neighborhoods where the last install closed.

The list is half the job

Ava Data prices the two layers separately: the record pull is 1 credit (2¢) each, and phones and emails are charged only on a match. A contractor working a ZIP code pays the trace charge only for the phones that came back.

The same file works for every channel a contractor runs. Export the records with their mailing addresses for direct mail, call or text the traced phones by line type — a landline cannot take a text — or turn the list into ad audiences with Digital Matching at 2 credits (4¢) per matched contact. If you already have a homeowner list from another source, upload it to bulk skip tracing — up to 250,000 records per file — and pay only for the phones and emails that match. Outreach to homeowners is regulated: you are responsible for the calling and texting rules that apply to you, including Do Not Call scrubbing where required.

Frequently asked questions

What is a homeowner list?

A list of owner-occupied properties — homes where the owner of record lives at the property — with the owner's name, the property address and, where the county records it, a mailing address. Phone numbers and email addresses are appended on top. In Ava Data it is the Owner Occupied quick list in List Builder, filtered by location and property attributes.

How much does a homeowner list cost?

On Ava Data, pulling a record through List Builder costs 1 credit (2¢), tracing it for a phone costs 1 credit per matched record, and tracing for both phone and email costs at most 2 credits (4¢), since each is billed only when found. A 5,000-home list costs $100 to pull and at most $100 more to trace for phones, on a $9/month plan that includes 100 credits. Records with no phone or email match are not charged for the trace.

Can I get a homeowner email list?

Yes. Phone and email are billed separately, 1 credit (2¢) for each one found, so tracing for both costs at most 2 credits (4¢) a record, and an email-only trace costs 1 credit per email found. Not every homeowner returns an email address.

Can I filter homeowners by roof age or existing solar?

Not directly. Ava Data has no roof-age, roofing-permit, storm or solar-installation data. Year Built is the closest stand-in Ava Data has for roof age, and solar installers remove homes with existing systems using their own install or permit lists.

Is a homeowner list the same as buying solar or roofing leads?

No. A lead is a homeowner who has already asked for a quote. A homeowner list is the owner-occupied homes in your service area that fit your profile, priced per record, and it needs outreach — mail, door knocking, calls or ads — to produce appointments. Ava Data sells lists and contact data, not leads or appointments.

Can I call or text the numbers on a homeowner list?

Phones come tagged mobile, landline or VoIP where the line type is known, so you can set aside the landlines, which cannot take a text. Whether and how you may call or text them depends on the telemarketing rules that apply to you, including Do Not Call scrubbing where required. Ava Data provides the data and does not place calls or send messages.

Related lists and guides

• New Homeowner List — A new homeowner list is the owners of properties that sold in the last 12 months — people making their first decisions about a house they just bought, often before a roofer or solar installer has a relationship with them.
• Batch Skip Tracing — Batch skip tracing — also called bulk skip tracing — runs a skip trace over a whole list of records at once, typically a CSV of names and addresses, and returns matched contact information as a downloadable file or through an async API.
• Skip Tracing — Skip tracing is the process of locating a person's current contact information — phone numbers, email addresses, and known associates — by stitching together public records, utility data, and proprietary identity graphs.
• CRM Enrichment — CRM enrichment is the process of automatically appending missing fields — phone, email, mailing address, related persons — to records already in your CRM, usually via webhook or scheduled batch job.
• All list types — Every property list you can build in Ava Data, grouped by signal.