CRM Enrichment

What it means

Most real-estate and sales CRMs accumulate records faster than they accumulate complete records. A new lead lands with a name and an address and nothing else. Enrichment fills the gaps automatically so the lead is dial-ready by the time a rep opens it.

Two patterns dominate:

• On-create webhook. When a new contact is added, your CRM hits the enrichment API and writes back the result.
• Scheduled re-enrichment. A nightly job re-skips contacts whose primary number was marked "wrong number" or "disconnected" in the last 24 hours.

How Ava Data handles crm enrichment

Ava Data is a drop-in fit for both patterns: per-match pricing means a webhook fires on every new lead without burning credits on misses, and the daily refresh cycle means re-enrichment actually surfaces newer numbers instead of returning the same dead record.

If you don't have engineering support, the Ava Data dashboard accepts a CSV export from your CRM and returns an enriched CSV you can re-import — same data, no code. Most early customers run it that way for months before wiring up an API webhook.

For developers: example API call

If you'd rather click than code, the Ava Data dashboard returns the same data without a single line of JSON. The snippet below is for teams wiring Ava Data into a CRM, dialer, or AI pipeline.

{
  "firstName": "John",
  "lastName": "Smith",
  "address": "123 Main St",
  "city": "Austin",
  "state": "TX",
  "returns": ["phone", "email"]
}

{
  "matchFound": true,
  "creditsCharged": 2,
  "subject": {
    "phones": [{ "number": "5125551234", "type": "mobile", "lastSeen": "2026-05-09" }],
    "emails": [{ "address": "john@example.com" }]
  }
}

Related terms

• People Search API — A people search API programmatically returns identity and contact information for an individual given a name and a few disambiguating fields — address, city, state, age, or DOB.
• Bulk Skip Tracing — Bulk skip tracing runs a skip trace over a list of records — typically a CSV of names and addresses — and returns matched contact information as a downloadable file or via async API.
• Skip Tracing — Skip tracing is the process of locating a person's current contact information — phone numbers, email addresses, and known associates — by stitching together public records, utility data, and proprietary identity graphs.